Faculty Directory
Henrik Hagtvedt
Professor, Chairperson, and Michael A. Gooch 麻豆社区 Faculty Fellow
Henrik Hagtvedt
Contact
Fulton Hall 450D
Telephone: 617-552-4034
Email: henrik.hagtvedt@bc.edu
ORCID
Education
- Cand. Mag., University of Oslo
- MBA, University of Georgia
- Ph.D., University of Georgia
Research Interests
Aesthetics; Art Marketing; Luxury; Product Design; and Sensory Marketing.
Expertise
- Marketing Aesthetics
- Marketing Science
- Consumer Behavior and Pricing
Department
Profile
Henrik Hagtvedt鈥檚 primary research interests are in aesthetics and visual marketing (including topics such as digital displays, visual art, product and promotional design, and luxury branding).听He relies mainly on empirical quantitative methods, including experiments, field studies, and database analyses. His research has appeared in听Journal of Marketing Research,听Journal of Marketing,听Journal of Consumer Research,听Journal of Consumer Psychology,听Journal of the Academy of Marketing Science,听International Journal of Research in Marketing, Academy of Management Journal, Journal of Retailing, NeuroImage,听Personality and Social Psychology Bulletin, and The Journal of Positive Psychology,听among other outlets.听
He has received multiple research awards, as well as outstanding AE and outstanding reviewer awards, and was recognized as an MSI Young Scholar in 2015 and an MSI Scholar in 2023. He has served and/or currently serves on the editorial review boards of听Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Journal of Consumer Psychology, and as an area editor at听Journal of the Academy of Marketing Science听and听Journal of Retailing. His research has been featured in听TIME,听Forbes,听The Wall Street Journal, New York Times, Businessweek,听The 麻豆社区 Globe,听麻豆社区 Herald, U.S. News & World Report, Los Angeles Times, ABC News, NPR,听and dozens of other major news outlets around the world.
Prior to his current career, he studied painting at the Academy of Fine Arts in Florence, Italy, and he worked full time as an artist and exhibited internationally for several years. During these years, he had more than 25 major exhibitions in Europe and Asia. The initial art-related experiences sparked his interest in marketing and consumer behavior, and today this background still informs his research and areas of expertise.
When teaching, Professor Hagtvedt draws on this expertise as well as business experience from diverse industries. Having lived in seven countries on four continents, and having traveled extensively in dozens of countries around the world, he also brings an international perspective to the classroom.
Selected Publications
- "Upward-Tilted Logos Cue Perceptions of Unhealthiness." (With Tanvi Gupta.) Journal of Retailing, forthcoming.听
- 鈥�,鈥澨�Journal of Consumer Psychology,听35 (2), 345-350. April, 2025.听
- 鈥溾�� (With Lydia Paine Hagtvedt, Sarah Harvey, and Ozumcan Demir-Caliskan.)听Academy of Management Journal, 68 (1), 19-49. July, 2024.听
听(With Mansi Gupta, Gopal Das, and Felix Septianto.)听Journal of the Academy of Marketing Science, 52 (2), 470-488. March, 2024.听
- "听Foundations and Trends in Marketing, 18 (2), 94-175. November, 2023.听
(With Sandeep R. Chandukala.) Journal of Retailing, 99 (4), 505-517. December, 2023.听
.鈥� Journal of the Academy of Marketing Science, 50 (3), 425-428. January, 2022.听
(With Kathleen D. Vohs.) The Journal of Positive Psychology, 17 (6), 876-887. September, 2021.听
鈥� (With Tanvi Gupta.) Journal of Consumer Research, 48 (3), 474-491. October, 2021.听
鈥�.鈥� (With Kevin L. Sample and S. Adam Brasel.) Journal of the Academy of Marketing Science, 48 (3), 405-421. August, 2019.听听
鈥� Psychology & Marketing, 37 (7), 864-875. September, 2019.听
鈥溾�� Journal of the Association for Consumer Research, 4 (4), 336. 2019.听
.鈥� (With Amir Grinstein and Ann Kronrod.) International Journal of Research in Marketing, 36 (1), 83-99. March, 2019.听
鈥�.鈥� (With S. Adam Brasel.) Journal of Consumer Research, 44 (2), 396-413. August, 2017.听
"." (With Kathleen D. Vohs.) Behavioral and Brain Sciences, 40, 30-31. 2017.听
鈥�.鈥� (With Vanessa M. Patrick and Yashar Atefi.) International Journal of Research in Marketing, 34 (2), 430-441. June, 2017.听
鈥� (With S. Adam Brasel.) Journal of Marketing Research, 53 (4), 551-62. August, 2016.听
鈥溾�� (With Vanessa M. Patrick.) Journal of Retailing, 92 (1), 56-64. 2016.听
鈥� (With S. Adam Brasel.) Journal of the Academy of Marketing Science, 44 (5), 639-53. May, 2015.听
鈥�.鈥� (With Gopal Das.) International Journal of Research in Marketing, 33 (1), 213-5. March, 2016.听
鈥�.鈥� Journal of Consumer Psychology, 25 (4), 635-41. 2015.听
鈥�.鈥� (With Vanessa M. Patrick.) Psychology & Marketing, 31 (7), 518-25. June, 2014.听
(With Vanessa M. Patrick.)听International Journal of Research, in Marketing, 29 (4), 390-4. December, 2012.听
鈥�'.鈥� (With Vanessa M. Patrick) Journal of Consumer Research, 39 (August), 371-81. November, 2011.听
鈥�(With Vanessa M. Patrick.) Personality and Social Psychology Bulletin, 37 (12), 1624-32. 2011.听
鈥�.鈥� Journal of Marketing, 75 (4), 86-93. July, 2011.听
鈥�.鈥� (With Vanessa M. Patrick.) Journal of Marketing Research, 48 (2), 393-402. April, 2011.听
鈥�.鈥� (With Simon Lacey, Vanessa M. Patrick, Amy Anderson, Randall Stilla, Gopikrishna Deshpande, Xiaoping Hu, Jo茫o R. Sato, Srinivas Reddy, and K. Sathian.) NeuroImage, 55 (1), 420-433. November, 2010.听
鈥�.鈥� (With Vanessa M. Patrick.) Journal of Consumer Psychology, 19 (4), 608-618. October, 2009.听
鈥�.鈥� (With Vanessa M. Patrick and Matthew Lancellotti.) Journal of the Academy of Marketing Science, 37 (2), 181-190. June, 2009.听
鈥�.鈥� (With Vanessa M. Patrick.) Journal of Marketing Research, 45 (3), 379-89. June, 2008.听
鈥溾�� (Vanessa M. Patrick.) Journal of Consumer Psychology, 18 (3), 212-22. July, 2008.听
- 鈥�.鈥� (With Reidar Hagtvedt and Vanessa M. Patrick.) Empirical Studies of the Arts, 26 (2), 197-218. July, 2008.
Selected Appointments and Awards
- Journal of Consumer Research Editorial Review Board, 2015 - 2025
- Journal of Marketing Editorial Review Board, 2019 - 2024, 2025-present
- Journal of Marketing Research听Editorial Review Board, 2023 - present
- Journal of Consumer Psychology Editorial Review Board, 2017 - present
- Journal of the Academy of Marketing Science Area Editor, 2020 - 2024
- Journal of Retailing Area Editor, 2020 - 2024; Editorial Review Board 2018 - 2020
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